Daniela Sirtori-Cortina is a journalist specializing in retail and retail technology. Her insightful coverage spans various platforms, showcasing her expertise in the evolving landscape of retail. Daniela's work has been featured in prominent publications such as The Sydney Morning Herald, Bloomberg News, and Fortune.
Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston
United States (National)
Not enough data
Daniela's coverage predominantly revolves around sales and marketing in the fast food industry, with a specific focus on major chains such as McDonald's, Wendy's, and Starbucks. She also covers topics related to AI chatbots, labor compliance, and union talks within the context of these businesses.
Given her emphasis on citing data and press releases alongside her themes and topics covered, Daniela may be more receptive to pitches that offer access to exclusive data or insights into trends impacting the sales and marketing strategies of major fast-food chains.
Additionally, she might be interested in receiving perspectives from industry insiders or experts who can provide commentary on how developments like the introduction of AI chatbots or changes in menu offerings could impact business performance for these companies.
This information evolves through artificial intelligence and human feedback. Improve this profile .
By: Daniela Sirtori-Cortina
At Copper Club, a brasserie in downtown Chicago, the burger got taller as the patty got smaller.
By: Daniela Sirtori-Cortina
McDonald’s Corp. is testing ads from other brands on its restaurants’ digital menu boards as a way to monetize its massive footprint.
By: Daniela Sirtori-Cortina
McDonald’s Corp. is earmarking roughly $8.5 billion to help franchisees implement a multiyear plan to serve better food, improve service and make restaurants easier to run.
By: Daniela Sirtori-Cortina
McDonald’s Corp. is looking at launching meals that appeal to consumers on weight-loss drugs and those seeking more protein.
By: Daniela Sirtori-Cortina
Starbucks Corp. is closing 250 underperforming locations across North America to focus on stores with higher potential.
By: Annie Bang, Daniela Sirtori-Cortina
McDonald’s Corp.’s big bet on hand-breaded chicken is poised for a crucial test: whether its finely tuned kitchens can take on the extra work without sacrificing speed.
The fast-food giant is battling flagging US sales and a sinking share price.
By: Daniela Sirtori-Cortina
McDonald’s Corp.’s ambitious plan to overhaul its restaurants and menu is sparking angst among US franchisees facing upgrades that will cost at least $800,000 per location.
By: Daniela Sirtori-Cortina
Convenience stores are stepping up their push into prepared food, seeking to lure more diners away from the likes of Domino’s and Pizza Hut.
By: Daniela Sirtori-Cortina
Tom Curtis has prioritized restaurant remodels, a new Whopper recipe and better service to win back diners. Will the US’s No. 2 burger chain ever catch the Golden Arches?
