McDonald’s is being sued over its prices. A customer in Illinois filed a potential class-action lawsuit against the fast-food giant over its alleged use of AI to recommend prices. The lawsuit says that the company has pressured franchisees to follow its recommendations, which violates antitrust law because operators are supposed to be competitors. It also blames McDonald’s price increases on the AI tool. McDonald’s said there are numerous inaccuracies in the lawsuit, which follows a report on its pricing that the company called “wrong.” The company says it plans to fight the lawsuit.
Leigh Anne Zinsmeister is a managing editor for Informa’s Foodservices Vertical, overseeing brands such as Nation’s Restaurant News, Restaurant Hospitality, and Foodservice Director. Her work focuses on food and beverages, hospitality, and consumer behavior analytics, where she manages special reports and contests that highlight industry innovations and trends. Leigh Anne has been featured in prominent publications including Restaurant Hospitality, Supermarket News, and Yahoo News.