Intelligent Relations
Preston by Intelligent Relations
Leigh Anne Zinsmeister

Leigh Anne Zinsmeister

Managing Editor

Preston's Summary

Leigh Anne Zinsmeister is a managing editor for Informa’s Foodservices Vertical, overseeing brands such as Nation’s Restaurant News, Restaurant Hospitality, and Foodservice Director. Her work focuses on food and beverages, hospitality, and consumer behavior analytics, where she manages special reports and contests that highlight industry innovations and trends. Leigh Anne has been featured in prominent publications including Restaurant Hospitality, Supermarket News, and Yahoo News.

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Geo Focus

United States (National)

Coverage Attributes:

Beta
Informative: 61 %
Data Driven: 24 %
Opinion: 4 %
Interviews Q&as: 2 %
Promotional: 2 %

Themes Covered:

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Most Recent Topics:

  • Chain Restaurants & Franchises
  • Delivery Services
  • Quick Service Restaurant (QSR)
  • Restaurant Innovation
  • Consumer Behavior Analytics
  • Corporate Finance
  • Corporate Sustainability

Pitching Insights

Leigh Anne's focus on the US restaurant industry, specifically limited-service establishments, indicates a keen interest in sales and marketing trends. She often relies on data to support her articles. Therefore, she is likely open to pitches that provide comprehensive data-driven insights into menu trends, consumer behavior, or technological innovations within the fast-food and full-service restaurant sectors.

Given her extensive use of cited data, providing well-researched statistics or survey results related to restaurant sales and marketing could increase the chances of getting coverage from Leigh Anne. Additionally, offering unique insights into emerging menu trends or innovative restaurant technologies may capture her attention.

As she focuses nationally within the United States, local market analysis or specific regional trends within the country could also be compelling for potential pitches.

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