Shantanu David is a Principal Correspondent at various esteemed publications. He specializes in marketing and advertising, with a focus on topics such as advertising technology, programmatic advertising, and the intersection of AI and machine learning within the industry. Shantanu's insights and expertise have been featured in Pitch Magazine, exchange4media, and Meer.
Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston
India (National)
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Shantanu David's coverage focuses on content & publishing and sales & marketing, with an emphasis on brands, advertising, digital agencies, gaming, and eSports. His articles frequently cite data and include expert commentary or press releases.
When reaching out to Shantanu David with pitches, consider providing access to relevant data that supports the story you are pitching. Additionally, offering expert commentary from industry professionals within the fields of branding, advertising, digital agencies or gaming could enhance your pitch's appeal.
Given his focus on India as a geographic location without exclusive emphasis in his work it may be beneficial to offer insights related to the Indian market but also consider broader international perspectives when relevant.
This information evolves through artificial intelligence and human feedback. Improve this profile .
By: Shantanu David
Google’s new channel prioritisation and budget allocation tools promise greater flexibility over ad spending. But with non-binding limits, bundled channels and algorithms still making the final decisions, how much control do advertisers actually gain?
By: Shantanu David
With retail partnerships and creator commissions, YouTube is moving deeper into India's commerce ecosystem; questions remain about advertising budgets, creator earnings & who really drives a purchase
By: Shantanu David
As Meta trims manual placements, Google introduces new budget controls and Amazon offers AI-led campaign buying, advertisers are confronting a changing definition of control. Here's what the changes mean
By: Shantanu David
While satellite broadband promises to unlock new audiences and markets. But industry leaders disagree on whether better connectivity will translate into meaningful advertising opportunities
By: Shantanu David
As Meta's advertising revenues surge, industry experts examine why India remains among its cheapest major markets, and whether AI-led efficiencies can improve advertiser profitability
A recent PHP vulnerability has raised concerns in digital advertising, highlighting potential risks to publisher websites and ad campaigns amid escalating cyber threats.
By: Shantanu David
As Alphabet heads into earnings week, Google's Personal Intelligence is using connected Gmail and Photos signals to shape AI Mode ads, while keeping underlying personal data hidden from advertisers
By: Shantanu David
If even Mary Shelley's opening passage from Frankenstein is relegated to the AI-generative scrap heap, what hope do LinkedIn professionals have when it comes to their writing skills?
Tech platforms are expanding influence over purchasing decisions. For advertisers, the promise of better conversion comes with harder questions about measurement, customer ownership and growth
Expands ADVantage Insights and develops AI-led creative intelligence platform AdCritIQ
