Whether it is a sponsor being mocked, a rival platform receiving an unexpected shoutout or a product integration turning into a punchline, 'India's Got Latent' has created a sponsorship ecosystem where nothing is sacred.
Ubaid Zargar is the Principal Correspondent at afaqs!. He writes extensively about advertising and marketing, with a particular focus on digital marketing and marketing technology, while also covering themes such as sports business and consumer packaged goods. Ubaid's work has been featured in Global Advertising News and afaqs!.