Ubaid Zargar is a Principal Correspondent at afaqs!. He writes extensively about advertising and marketing, with a particular focus on digital marketing and marketing technology, while also covering themes related to sports business, health and wellness, and consumer packaged goods. Ubaid's work has been featured in Global Advertising News and afaqs!.
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India (National)
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Ubaid Zargar's coverage is heavily focused on advertising, marketing, brands, and digital media within the Indian market. His articles often include press releases or cite industry-specific data. To effectively reach out to Ubaid, consider providing insights on emerging trends in advertising and marketing specific to the Indian market. Additionally, offering expert commentary backed by credible data could increase the chances of successful outreach. If you have information related to new product promotions or strategic adaptations within the Indian AdTech and MarTech landscape, it would likely align well with his coverage interests.
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While the match plays out on television, CREX aims to capture all the ways fans interact, share opinions, and stay engaged between the overs.
The chatbot's latest advertising push suggests the next battleground for marketers may be the conversation itself.
The brand's head of global product marketing explains why it is betting on fandoms, creators, AI and cultural relevance as smartphones become difficult to tell apart.
From QSR sachets to retail shelves, Cremica is betting that two decades of Horeca familiarity can fuel its next phase of growth.
As brands seek faster feedback and sharper consumer signals, WPP Media says commerce platforms are evolving from sales channels into full-funnel innovation engines.
From race weekends to recovery experiences, Hyatt is expanding World of Hyatt beyond the hotel stay as travellers increasingly build trips around identity and community.
From wet-mopping habits to the need for household help, Dreame is navigating India's cleaning habits with product localisation, influencers and omnichannel retail.
As advertisers experiment with conversational AI, the bigger prize may lie not in buying attention, but in influencing what consumers choose to buy.
As CTV spending grows, adtech firm Huella wants to move brands beyond buying screens and towards building advertising experiences that invite viewers to participate.
The next phase of AI in BFSI marketing lies in connecting data, decisions and customer experiences, with marketers learning when to automate and when to step in.
