Creativity And Media Innovation Reporter
Brandon Doerrer is a Creativity and Media Innovation Reporter at Ad Age. He focuses on emerging media trends and their impact on creative strategies, with previous coverage spanning creators, social media, gaming, and technology. Brandon's work has been featured in Campaign India, Campaign Canada, Media Industry Observer, and several other prominent publications.
Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston
New York, United States (Local)
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Brandon’s coverage suggests a strong focus on reporting press releases and private sector announcements within the marketing, advertising, public relations, and branding space. If you are looking to reach out effectively, consider providing newsworthy updates that align with his extensive coverage of industry developments.
Given Brandon's concentration on content & publishing along with sales & marketing themes, he may be interested in pitches related to innovative campaigns or strategies from companies within these sectors. Providing insights into emerging trends in influencer marketing or effective branding techniques could also capture his attention.
Considering Brandon does not have a specific geographic focus, pitches should encompass global industry news rather than being localized to specific regions.
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One intriguing idea we spotted recently was Busch Canada turning the farms that supply its beer into a media channel.
Uber Germany wryly questions people’s travel habits, and JCPenney cures your bad shopping habits at a retreat.
The changes come as part of a broader set of methodology changes arriving just before the fall broadcast season.
By: Brandon Doerrer
Details on eligibility, required materials and deadlines for the 2026 Ad Age Media Buying Power List, which is free to enter.
An insurance brand puts kids in a fantasy driving world, and Martha Stewart and Belmont Cameli welcome back Pumpkin Spice Latte at Starbucks.
By: Brandon Doerrer
James Clarke, global head of media and partnerships at Newell Brands, talks about the importance of bringing different media disciplines together.
Chili’s opens a golf club for 19th hole celebrations, Facebook touts the diversity of its offerings with out-of-home work and White Castle and Garage beer collaborate on a cheesy campaign.
McDonald’s tries out shadow ads in the Netherlands, and Ikea reverses its advertising in its first Droga5 campaign.
By: Brandon Doerrer
Brands continue to funnel money into black-box performance platforms from Google and Meta, according to a new Madison and Wall forecast.
Brands are beginning to experiment with advertising directly to AI agents, but with limited buying options, murky measurement and unsettled platform rules, it remains a highly speculative channel.
