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Preston by Intelligent Relations
Serena Haththotuwa
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Serena Haththotuwa

Senior Reporter

AS SEEN ON
futureweek.com

Preston's Summary

Serena Haththotuwa is a Senior Reporter at Business Leader. She focuses on themes such as marketing and advertising, artificial intelligence, and technology, with a particular interest in career pathing, professional training and development, and upskilling. Serena's insights and expertise have been featured in Business Leader and HR Grapevine.

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Geo Focus

United Kingdom (National)

Coverage Attributes:

Beta
Informative: 41 %
Data Driven: 24 %
Interviews Q&as: 13 %
Opinion: 9 %
Events: 4 %

Themes Covered:

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Most Recent Topics:

  • AI Platforms
  • Advertisements (Ads)
  • Advertising Technology (AdTech)
  • Marketing Technology (MarTech)
  • Generative AI
  • Programmatic Advertising
  • Search Engine Marketing (SEM)

Pitching Insights

Serena's coverage leans heavily towards human resources and employment topics, often citing data and expert commentary. She appears to be particularly interested in workplace issues, employee behavior, remote work, HR practices, and automation within the business sphere.

Given her emphasis on citing data and seeking expert commentary, Serena would likely value pitches that provide access to new or underreported datasets related to workplace trends or insights from industry professionals with unique perspectives on key HR challenges.

She seems open to covering a wide range of global workforce-related topics without a specific geographic focus. If you have compelling research findings about emerging workplace trends or if you can offer expert analysis related to HR practices and their impact on employees' behaviors, these would likely resonate with her audience.

This information evolves through artificial intelligence and human feedback. Improve this profile .

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